Analisis Strategi Pemasaran untuk Meningkatkan Penjualan Produk Box Panel

Authors

  • Galih Alfikry Program Studi Teknik Industri, Fakultas Teknik dan Ilmu Komputer, Universitas Indraprasta PGRI, Jakarta, Indonesia Author
  • Dimas Arya Saputra Program Studi Teknik Industri, Fakultas Teknik dan Ilmu Komputer, Universitas Indraprasta PGRI, Jakarta, Indonesia Author

DOI:

https://doi.org/10.70716/reswara.v1i2.356

Keywords:

marketing strategy, sales performance, box panel product, swot analysis, marketing mix

Abstract

The increasingly competitive industrial market requires companies to implement effective marketing strategies to enhance product sales performance. Box panel products, which play a crucial role in electrical and industrial infrastructure, face challenges related to market penetration, price competition, and limited promotional strategies. This study aims to analyze appropriate marketing strategies to increase box panel product sales by integrating various strategic marketing frameworks. The research adopts a qualitative descriptive approach using literature-based analysis supported by strategic marketing tools such as SWOT analysis, marketing mix (4P), and strategic prioritization models. Data were obtained through secondary sources, including relevant scientific journals and empirical studies on marketing strategy implementation in manufacturing and industrial sectors. The findings indicate that product quality differentiation, competitive pricing strategies, expanded distribution channels, and intensified promotional efforts—particularly through digital marketing—significantly influence sales growth. Furthermore, the integration of internal strengths and external opportunities enables companies to formulate adaptive and sustainable marketing strategies. This study concludes that a comprehensive and structured marketing strategy is essential to improving box panel sales performance and maintaining competitiveness in the industrial market. The results provide practical implications for industrial companies and contribute to the development of strategic marketing literature in the manufacturing sector.

References

Afridayana, & Safrin, F. A. (2023). Analisis strategi pemasaran menggunakan Business Model Canvas dalam meningkatkan penjualan (Studi pada UMKM Bobabox Medan). REG, 1(3), 1–10. https://doi.org/10.57251/reg.v1i3.266

Aistiawan, M. R. S., & Andesta, D. (2021). Analisis strategi pemasaran dengan menggunakan metode SWOT guna peningkatan penjualan produk lemari di UD Abdi Rakyat. Jurnal Sosial Ekonomi, 7(1), 1–10. https://doi.org/10.32672/jse.v7i1.3831

Anthony Chandra, W. (2021). Analisis strategi pemasaran terkait keputusan pembelian konsumen pada produk Akfix. Jurnal Manajemen Bisnis dan Kewirausahaan, 2(3), 1–8. https://doi.org/10.24912/JMBK.V2I3.4850

Darmawan, & Bhiba, S. (2023). Marketing strategy: Increase sales on independent business through digital marketing. Manager, 1(1), 1–9. https://doi.org/10.58738/manager.v1i1.23

Dewi, R. K. (2022). Marketing strategy of jenang products increasing sales volume (Case study home industry Jenang Jaket Pertama of Mersi, East Purwokerto District, Banyumas Regency) (Disertasi). Universitas terkait.

Ekowati, S., & Herliani, N. (2023). Analisis strategi pemasaran dalam meningkatkan volume penjualan kue home industri Bay Tat Ricka di Kota Bengkulu. Ekombis, 11(2), 1–10. https://doi.org/10.37676/ekombis.v11i2.4186

Farid, M. H., Adelino, M. I., & Hasanah, N. (2023). Evaluasi strategi pemasaran menggunakan metode analisis QSPM dan TOWS: Studi kasus pada industri mebel. Procuratio, 11(1), 1–12. https://doi.org/10.35145/procuratio.v11i1.2826

Fandy, M., & Larasati, S. (2022). Optimisasi penjualan melalui analisis strategi pemasaran dalam manajemen rantai pasokan. Jurnal Pemasaran dan Manajemen Bisnis, 2(1), 1–10. https://doi.org/10.55657/jpmb.v2i01.107

Firdausiah, Z. N. (2023). Strategi pemasaran produk pada PT. Keraton Agri Nusantara. Jurnal Agribisnis, 23(1), 1–10. https://doi.org/10.32503/agribisnis.v23i1.3303

Pu, Y. (2023). Analysis of the sales of surplus food blind box. Advances in Economics, Management and Political Sciences, 48, 1–7. https://doi.org/10.54254/2754-1169/48/20230436

Ratini, P. M. (2023). Analisis strategi pemasaran untuk meningkatkan volume penjualan pada Tiara Dewata Denpasar. Forum Manajemen, 12(1), 1–9. https://doi.org/10.61938/fm.v12i1.72

Saputro, S. A., Mas’idah, E., & Sugiyono, A. (2021). Marketing strategy analysis using the method SWOT and QSPM in industrial screen printing industries. JAST, 1(1), 12–21. https://doi.org/10.30659/JAST.1.01.12-21

Safitri, M. A., & Nasution, Y. S. J. (2022). Analisis strategi marketing dalam meningkatkan volume penjualan produk cat Jotun (Studi kasus: CV. Tebar Jalur Mas Kompleks Cemara Asri). Cakrawala, 6(1), 1–10. https://doi.org/10.52851/cakrawala.v6i1.188

Sharma, K. K., Tomar, M., & Tadimarri, A. (2023). Unlocking sales potential: How AI revolutionizes marketing strategies. JKLST, 2(2), 250–258. https://doi.org/10.60087/jklst.vol2.n2.p250

Sulistyo, A. B., Alwiyuni, A., & Juniarti, A. (2022). Analisis strategi pemasaran dengan menggunakan metode SWOT dan 4P pada keramik (Studi kasus: PT. Sahabat Keramik Anugerah). Jurnal Teknik Industri, 9(1), 1–10. https://doi.org/10.24014/jti.v9i1.19591

Syamril, Parawansa, D. A. S., & Mustafa, F. (2023). Marketing strategy analysis in increasing product sales at Lakita Cell in Makassar City. IJEBAS, 3(1), 1–9. https://doi.org/10.54443/ijebas.v3i1.1075

Tanjung, B. J., & Handayani, T. N. (2023). Analisa manajemen marketing dalam meningkatkan volume penjualan PT. Dantosan Precon Perkasa. JUMBiku, 2(1), 1–10. https://doi.org/10.55606/jumbiku.v2i1.72

Tasya, A. T., Wahdini, M., & Azizah, R. I. (2022). Meningkatkan penjualan Toko Muthia Plastik dengan menganalisis strategi penjualan di masa pandemi. Kontan, 1(1), 1–10. https://doi.org/10.59818/kontan.v1i1.156

Wardhana, I. K. Y., Jufriyanto, M., & Rizqi, A. W. (2023). Analysis of marketing mix strategies with 4P method classification (Product, Price, Place, & Promotion) on the marketing growth of marine paint products at PT. Nipsea Paint & Chemicals Surabaya period 2020–2022. Jurnal Teknik Industri Terintegrasi, 6(4), 1–12. https://doi.org/10.31004/jutin.v6i4.21354

Yosefa. (2022). Usulan strategi pemasaran dalam rangka meningkatkan penjualan di PT X. Jurnal Aplikasi Bisnis, 17(1), 61–82. https://doi.org/10.26593/JAB.V17I1.4486.61-82

Downloads

Published

2023-10-30

Issue

Vol. 1 No. 2 (2023): RESWARA: Jurnal Riset Ilmu Teknik, October 2023

Section

Articles

License

Copyright (c) 2023 Galih Alfikry, Dimas Arya Saputra (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.