Strategi Komunikasi Organisasi Persaudaraan Setia Hati Terate Komisariat Padepokan Madiun dalam Meningkatkan Citra Positif

Ika Wahyu Ardianti; Maria Magdalena Widiantari; Zulin Nurchayati

doi:10.70716/perseptif.v4i3.686

Authors

Ika Wahyu Ardianti Program Studi Ilmu Komunikasi, Universitas Merdeka Madiun, Madiun, Indonesia Author
Maria Magdalena Widiantari Program Studi Ilmu Komunikasi, Universitas Merdeka Madiun, Madiun, Indonesia Author
Zulin Nurchayati Program Studi Ilmu Komunikasi, Universitas Merdeka Madiun, Madiun, Indonesia Author

DOI:

https://doi.org/10.70716/perseptif.v4i3.686

Keywords:

Organizational communication, Communication strategy, Organizational image, PSHT, SMCRE model

Abstract

Within local culture-based institutions like Persaudaraan Setia Hati Terate (PSHT), organizational communication is vital for shaping public perception. This study explores how PSHT Komisariat Padepokan Madiun utilizes the SMCRE (Source, Message, Channel, Receiver, and Effect) framework to strengthen its community reputation. Adopting a descriptive qualitative method, data were gathered through extensive interviews, field observations, and documentary reviews. Five key informants including the branch committee head, secretary, treasurer, instructor, and a local resident representative were chosen via purposive sampling. To maintain data integrity, the study cross-verified findings using source and method triangulation, followed by data reduction, layout formatting, and final synthesis. The analysis reveals that the organization’s positive standing relies on four pillars: the trustworthiness of its leadership as information sources, core messaging centered on moral growth and brotherhood, a hybrid approach of face-to-face and digital outreach, and hands-on civic engagement. Ultimately, the paper concludes that a well-rounded communication approach successfully reshapes how the public views PSHT-elevating its identity from a standard martial arts club to a prominent hub for character building and community service.

References

Anshari, H., Masjaya, & Amin, J. (2014). Pengaruh komunikasi organisasi dan budaya organisasi terhadap kinerja pegawai Bagian Sosial Sekretariat Daerah Kabupaten Kutai Timur. Jurnal Administrative Reform, 2(3), 397–409.

Anwar, H., Akbar, M., & Sonni, A. F. (2026). Dinamika komunikasi organisasi IPSI Sulawesi Selatan dalam manajemen konflik perguruan pencak silat. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 13(2), 533–543. https://doi.org/10.31604/jips.v13i2.2026.533-543

Artarini, H., & Tihurua, F. (2024). Strategi komunikasi organisasi dalam menunjang pelayanan publik Komisi Penyiaran Indonesia (studi kasus KPI Pusat). Journal Communication Lens, 2(2). https://doi.org/10.61220/lens.v2i2.242

Azhar, I. N., Laksana, A., Fajarwati, N. K., & Fitrianti, R. (2025). Strategi komunikasi korporat: Membangun loyalitas karyawan, citra perusahaan, dan manajemen krisis. Journal of Media and Communication, 1(3), 72–75. https://doi.org/10.62379/jmc.v1i3.274

Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.

Goldhaber, G. M. (1993). Organizational communication (6th ed.). Brown & Benchmark.

Gusmarani, K., & Rajiyem, R. (2022). Strategi komunikasi internal dalam perubahan organisasi di masa transisi tahun 2019–2020. Jurnal Manajemen Komunikasi, 6(2), 137–162. https://doi.org/10.24198/jmk.v6i2.35518

Hasmawati, F., & Jannati, Z. (2021). Analisis strategi komunikasi dalam pengembangan organisasi. Jurnal Komunikasi Islam dan Kehumasan (JKPI), 5(1).

Humaidi, M., & Rofiki, M. (2025). Public relations strategy in building a positive image of local value-based school. FiTUA: Jurnal Studi Islam, 6(1), 60–69.

Kriyantono, R. (2020). Teknik praktis riset komunikasi: Kuantitatif dan kualitatif (disertai contoh praktis) (2nd ed.). Kencana.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). SAGE Publications.

Peris, M. P., & Setianingrum, V. M. (2025). Strategi humas DPD Partai Golongan Karya Jawa Timur dalam meningkatkan citra organisasi pada Pemilu 2024. The Commercium, 9(2), 83–103. https://doi.org/10.26740/tc.v9i2.66539

Rachman, Y. A., & Barmawi, B. (2019). Komunikasi organisasi dalam membangun citra positif perusahaan. ORASI: Jurnal Dakwah dan Komunikasi, 10(1), 101–110. https://doi.org/10.24235/orasi.v10i1.5144

Rahmawati, T. (2024). Analisis strategi komunikasi organisasi nonprofit dalam sosialisasi perubahan visi dan misi organisasi. Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 5(1), 54–64. https://doi.org/10.36722/jaiss.v5i1.2693

Rayhan, I., Putra, H., Andrew, R., Manurung, A., Jaishy, F., & Muntaha, A. (2024). Komunikasi humas dalam meningkatkan citra positif Dinas Pariwisata Provinsi Jawa Timur. Komunika: Jurnal Ilmiah Komunikasi, 2(2), 1–8. https://doi.org/10.70437/komunika.v2i2.833

Silviani, I. (2020). Komunikasi organisasi. Scopindo Media Pustaka.

Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

Sunardi, S., Ubaidillah, U., Senang, S., Kholik, M., & Aprilianto, A. (2025). Pendampingan manajemen penguatan citra organisasi pada anggota ISMAU Lampung. An Naf'ah: Jurnal Pengabdian Masyarakat, 3(2), 137–144. https://doi.org/10.54437/annafah.v3i2.2324

Syofrin, N. D., Mariyam, & Marhusin. (2024). Komunikasi organisasi: Dimensi-dimensi yang dapat meningkatkan kinerja (studi kasus di CV Citra Gemilang Banjarmasin). Jurnal Bisnis dan Pembangunan, 13(3), 257–265. https://doi.org/10.20527/jbp.1313i3.52

Ulum, S., & Indriastuti, Y. (2024). Strategi manajemen konflik komunikasi organisasi pencak silat: Studi kasus pada organisasi Persaudaraan Setia Hati Terate (PSHT) Rayon Semolowaru Elok dalam meminimalisir konflik di Surabaya. Reslaj: Religion Education Social Laa Roiba Journal, 6(5). https://doi.org/10.47467/reslaj.v6i5.2228