Media Sintetis Berbasis AI dan Krisis Kepercayaan Publik dalam Komunikasi Politik

Abdullah Mitrin; Rudi Rahman; Yuda Irawan

doi:10.70716/perseptif.v4i1.494

Authors

Abdullah Mitrin Program Studi Ilmu Komunikasi, Universitas Hang Tuah Pekanbaru, Pekanbaru, Indonesia Author
Rudi Rahman Program Studi Ilmu Komunikasi, Universitas Hang Tuah Pekanbaru, Pekanbaru, Indonesia Author
Yuda Irawan Program Studi Teknik Informatika, Universitas Hang Tuah Pekanbaru, Pekanbaru, Indonesia Author

DOI:

https://doi.org/10.70716/perseptif.v4i1.494

Keywords:

Synthetic media, artificial intelligence, deepfake, political disinformation, public trust

Abstract

The rapid development of Artificial Intelligence (AI) has led to the emergence of synthetic media that is transforming contemporary political communication. Synthetic media, such as deepfakes, enable the production of highly realistic yet manipulative content, posing significant challenges to public trust. This study aims to analyze the role of AI-driven synthetic media in political disinformation and its implications for the crisis of public trust. The study employs a qualitative approach with a constructivist paradigm and a case study design. Data were collected through in-depth interviews, digital observation, and content documentation. Data analysis was conducted using critical discourse analysis and thematic analysis. The findings reveal that synthetic media has become a strategic instrument in political disinformation by leveraging visual realism and emotional appeal to influence public perception. Furthermore, the dissemination of synthetic media is amplified by algorithmic logics of digital platforms that promote viral content, accelerating the spread of disinformation. The study also finds that this phenomenon contributes to a growing crisis of public trust, reflected in increasing skepticism toward political information and institutions. This research contributes theoretically to the development of political communication studies in the AI era and offers practical implications for strengthening digital literacy and AI regulation.

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