Strategi Komunikasi Diskominfo Medan dalam Membangun Kepercayan dan Literasi Informasi Masyarakat

Siti Sarah; Muhammad  Alfikri

doi:10.70716/perseptif.v4i2.488

Authors

Siti Sarah Universitas Islam Negeri Sumatera Utara Author
Muhammad Alfikri Universitas Islam Negeri Sumatera Utara Author

DOI:

https://doi.org/10.70716/perseptif.v4i2.488

Keywords:

Government Communication, Digital Public Relations, Social Media Engagement, Public Credibility, Information Verification

Abstract

This study aims to analyze the news reporting strategy implemented by the Medan City Communication and Informatics Office (Diskominfo) as a form of public communication practice and its impact on public trust and information literacy among urban communities. The study employed a descriptive qualitative approach. Data were collected through in-depth interviews, participant observation, and documentation. Informants were selected using purposive sampling, consisting of internal staff of the Medan City Diskominfo and members of the public as information recipients. The findings reveal that Diskominfo’s reporting strategy primarily focuses on the utilization of digital media platforms, particularly Instagram and TikTok, with a two-way communication pattern established through active social media interaction. From the public perspective, government information is perceived as accessible and relatively credible, although audiences still tend to independently verify the information they receive. The study also found that this reporting strategy contributes to improving public information literacy, despite uneven public abilities in filtering and evaluating information. The novelty of this research lies in its emphasis on the relationship between government digital reporting strategies, public trust, and information literacy within the context of urban digital communication. This study contributes to the development of public communication studies by demonstrating that government reporting functions not only as an information delivery mechanism but also as a strategic instrument for strengthening public trust and digital information literacy simultaneously.

Author Biography

Muhammad Alfikri, Universitas Islam Negeri Sumatera Utara

Merupakan pembimbing artikel dan merupakan dosen tetap Ilmu komunikasi Universitas Islam Negeri Sumatera Utara.

References

Angganten, T. A. (2024). Penerapan E-Government Guna Mendukung Transparansi Dan Keterbukaan Informasi Publik Di Desa Tapak Kabupaten Magetan. Jurnal Sosial Humaniora, 1(2), 220–229. https://doi.org/10.70214/vyb31023

Ashikin, P., & Alfikri, M. (2023). STRATEGI KOMUNIKASI HUMAS DALAM MENINGKATKAN CITRA PERUSAHAAN PADA PT. NUTRIFOOD INDONESIA. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 4(2), 607–615. https://doi.org/10.35870/jimik.v4i2.260

Aulia, R., Kamila, Z. C., Naradika, F. A., & Amalia, D. (2025). Strategi Public Relations Suara Surabaya Untuk Membangun Kepercayaan Audiens Dalam Penyebaran Informasi Publik. JUSKOP-Jurnal Studi Komunikasi dan Politik, 2(1), 350-363. https://doi.org/10.3342/juskop.v2i1.430

Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage publications.

Emmanuel, O., & Ewoh, A. I. E. (2025). Government Communication Strategies and Citizen Participation: A Thematic Review. Journal of Public Management & Social Policy, 31(1), 117-133. https://digitalscholarship.tsu.edu/jpmsp/vol31/iss1/8

Flick, U. (2018). Triangulation in Data Collection. The SAGE Handbook of Qualitative Data Collection. https://doi.org/10.4135/9781526416070.n34

Grunig, J. E., & Kim, J. N. (2021). 15 The Four Models Of Public Relations And Their Research Legacy. Public relations, 27, 277-312. https://doi.org/doi:10.1515/9783110554250-015

Herdono, I., & Makarim, D. (2023). Strategi Komunikasi Publik Humas Pemerintah Kabupaten Sidoarjo dalam Meningkatkan Reputasi Di Masyarakat. DIGICOM: Jurnal Komunikasi dan Media, 3(3), 220-236. https://doi.org/10.37826/digicom.v3i3.560

Husna, S. N., & Ayuh, E. T. (2025). Studi Tentang Strategi Komunikasi Publik Kominfo Kota Bengkulu dalam Mendorong Literasi di Masa Transformasi Digital. Federalisme: Jurnal Kajian Hukum Dan Ilmu Komunikasi, 2(3), 208–217. https://doi.org/10.62383/federalisme.v2i3.1074

Kadek, A. R. M., Latupeirissa, J. J. P., Nyoman, S. I., & Agung, M. I. A. (2025). Media Konvergen dan Literasi Media terhadap Kepercayaan Informasi Digital Gen Z. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(3), 7491-7501. https://doi.org/10.31004/riggs.v4i3.3052

Komara, D. A., & Widjaya, S. N. (2024). Memahami Perilaku Informasi Gen-Z dan Strategi Melawan Disinformasi: Sebuah Tinjauan Literatur Penggunaan Media Sosial. Jurnal Pustaka Ilmiah, 10(2), 155. https://doi.org/10.20961/jpi.v10i2.85775

Kurniawan, A., & Wijoyo, S. (2025). Strategic public relations for strengthening public trust in government. International Research Journal of Business Studies, 18(1), 43-51. https://doi.org/10.21632/irjbs.18.1.43-51

Kusuma, A. D., Yendra, M., Bakhtiar, R., Takdir, M., & Handrina, E. (2024). Pengaruh Media Sosial Terhadap Pola Komunikasi Pemerintah Dan Masyarakat Dalam Era Digital. Ekasakti Jurnal Penelitian Dan Pengabdian, 5(1), 23–32. https://doi.org/10.31933/ejpp.v5i1.1206

Lubis, M. A. A., Sembiring, M. A. E., Fahirah, R., & Perangin Angin, D. I. (2024). New Media: Analisis Konten Etika Komunikasi Publik Humas Pemerintahan pada Akun X @Kemkominfo. El-Mujtama: Jurnal Pengabdian Masyarakat , 4(3), 1477–1486. https://doi.org/10.47467/elmujtama.v4i3.1564

Miles, M. B., Huberman, A., Saldana, M. and, & Johnny. (2020). Qualitative Data Analysis: A Methods Sourcebook (4th ed.). SAGE Publication.

Muktiarsih, A. Y., Wisudawanto, R., & Indreswari, E. P. (2025). Kajian Model Komunikasi Humas Pemerintah Daerah:(Studi Kasus Model Komunikasi Daerah Humas Pemerintah Daerah Kabupaten Sragen pada Acara HUT Sragen Ke-278). TUTURAN: Jurnal Ilmu Komunikasi, Sosial Dan Humaniora, 3(1), 295-308. https://doi.org/10.47861/tuturan.v3i1.1624

Nisa, K. (2024). Peran Literasi di Era Digital Dalam Menghadapi Hoaks dan Disinformasi di Media Sosial. Impressive: Journal of Education, 2(1), 1–11. https://doi.org/10.61502/ijoe.v2i1.75

Peranginangin, I. F. D., Lubis, P. R., & Batubara, M. Q. (2025). Dinamika Media Massa dan Perubahan Sosial di Indonesia. Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial, 9(2), 58-69. http://dx.doi.org/10.30829/komunikologi.v9i2.26943

Pulford, H. (2023). Qualitative Research : Its Approach into the Intricacies of Human Experiences. Anthropology, 11(1000319), 10–11. https://doi.org/10.35248/2332-0915.23.11.319

Rahmawati, K. (2023). Pengelolaan digital public relations Diskominfo Kabupaten Bogor: Studi deskriptif pada pengelolaan akun Instagram @kabupaten. bogor (Undergraduate thesis, UIN Sunan Gunung Djati Bandung). https://digilib.uinsgd.ac.id/id/eprint/68776.

Ridwan, A. S., Agustina, X., Sephira, A., Tarigan, T. A. N. B., Andrianni, N., & Perwitasari, I. D. (2025). Analisis Tingkat Literasi Digital Masyarakat Kota Medan Untuk Meningkatkan Ketahanan Informasi Publik. Jurnal Inovasi Pembelajaran dan Teknologi Modern, 9(3), 241-252. https://journal.fexaria.com/j/index.php/jiptm/article/view/453

Salvator, M., & Heremba, N. K. (2023). Efektivitas penyebaran informasi publik melalui website oleh Dinas Komunikasi dan Informatika Kabupaten Ngada. Jurnal Terapan Pemerintahan Minangkabau, 3(1), 42-55. https://doi.org/10.33701/jtpm.v3i1.3137

Stiawati, T. & Noerisma, M. O. (2024). Strategi Ddalam Pelayanan Informasi Publik Pada DISKOMINFO Kota Cilegon. Sawala : Jurnal Administrasi Negara, 12(2), 425–443. https://doi.org/10.30656/sawala.v12.i2.cdr2ea19

Sulistyowati, F. (2021). Sulistyowati, F. (2021). Strategi Komunikasi Pemerintah Indonesia dalam Penanganan COVID-19 pada Majalah TEMPO Edisi Maret-Juli 2020. Jurnal Riset Komunikasi (JURKOM), 4(2), 198-214. https://doi.org/10.38194/jurkom.v4i2.326

Suratman, A., Salsabila, N., Sari, A., Lutfiana, R., Wijayanti, N., & Nugraha, J. (2025). Tingkat Kepercayaan Publik dalam Mengonsumsi Berita Melalui Media Sosial Vs Media Konvensional. Jurnal ISO: Jurnal Ilmu Sosial, Politik Dan Humaniora, 5(1). https://doi.org/10.53697/iso.v5i1.2466

Thadi, R. (2020). Audit Komunikasi Organisasi Layanan Akademik di IAIN Bengkulu. Jurnal Penelitian Komunikasi, 23(1), 89–100. https://doi.org/10.20422/jpk.v23i1.698

Vernanda, C. D., & Choiriyah, I. U. (2025). Peran Dinas Komunikasi Dan Informatika Dalam Keterbukaan Informasi Publik Di Kabupaten Sidoarjo. JDP (Jurnal Dinamika Pemerintahan), 8(02), 636-663. https://doi.org/10.36341/jdp.v8i02.6342

Wardani, A., Suprayitno, D., & Wahyuningratna, R. N. (2023). Framing pemberitaan calon presiden pada media online CNNIndonesia. com dan Kompas. com. Jurnal PIKMA: Publikasi Ilmu Komunikasi Media Dan Cinema, 6(1), 54-79. https://doi.org/10.24076/pikma.v6i1.1181

Wilhelmus, J. G., & Rocky, P. J. (2025). Penerapan Media Sosial Untuk Tranparansi Publik: Studi Optimalisasi Instagram Oleh LLDIKTI Wilayah III. Scientific Of Mandalika Учредители: Lembaga Penelitian dan Pemberdayaan Masyarakat-LITPAM, 6(2). https://doi.org/10.36312/10.36312/vol6iss2pp317-328.