Relasi Kuasa dan Emosi Politik di Media Sosial: Sintesis Psikologi Sosial dan Kajian Wacana

Authors

  • Fahri Martahadi Program Studi Ilmu Politik, Universitas Pelita Harapan, Indonesia Author
  • Syamsurian Alfalah Program Studi Ilmu Politik, Universitas Pelita Harapan, Indonesia Author

DOI:

https://doi.org/10.70716/perseptif.v3i2.439

Keywords:

political emotions, power relations, social media, social psychology, discourse analysis

Abstract

Social media has become a central arena of contemporary politics, marked by intensified emotion and the transformation of power relations. This study aims to analyze how political emotions are mediated, produced, and mobilized within power relations on social media through a synthesis of social psychology and discourse studies. The study departs from the assumption that emotions are not merely individual responses, but structured social practices that perform political functions. An interdisciplinary qualitative approach is employed by integrating theories of emotion and power in social psychology with critical discourse analysis. The data consist of political posts and interactions on social media, which are analyzed to identify patterns of emotional expression, discursive strategies, and power dynamics among actors. The findings show that political actors in positions of high power tend to deploy emotions in a controlled manner to construct symbolic legitimacy, while non-elite users express emotions more intensely as a form of articulating dissatisfaction and symbolic resistance. Interactions between these groups generate affective resonance that reinforces online political polarization and conflict. The study also finds that social media platforms play an active role in amplifying specific emotions through algorithmic logics, thereby shaping hierarchies of visibility and the intensity of political emotions. These findings underscore that power relations in digital politics are simultaneously interpersonal, discursive, and technological. This study contributes to the development of digital politics research by offering an integrative analytical framework for understanding political emotions as constitutive elements of power practices on social media.

References

Abdel-Fadil, M. (2019). The politics of affect: The glue of religious and identity conflicts in social media. Journal of Religion, Media and Digital Culture, 8(1), 1–32. https://doi.org/10.1163/21659214-00801002

Barreto-Galeano, M. I., Rico-Revelo, D., Velandia-Morales, A., et al. (2024). Politización del discurso de alcaldes de Colombia durante la pandemia del COVID-19 en Twitter. Revista Latina de Comunicación Social, (82), 1–21. https://doi.org/10.4185/rlcs-2025-2307

Bil-Jaruzelska, A., & Monzer, C. (2022). All about feelings? Emotional appeals as drivers of user engagement with Facebook posts. Politics and Governance, 10(1), 15–27. https://doi.org/10.17645/pag.v10i1.4758

Bombari, D., Schmid Mast, M., & Bachmann, M. (2017). Felt power explains the link between position power and experienced emotions. Emotion, 17(1), 55–66. https://doi.org/10.1037/emo0000207

Brady, W. J., Wills, J. A., Jost, J. T., Tucker, J. A., & Van Bavel, J. J. (2017). Emotion shapes the diffusion of moralized content in social networks. Proceedings of the National Academy of Sciences of the United States of America, 114(28), 7313–7318. https://doi.org/10.1073/pnas.1618923114

Bucher, H.-J. (2020). Zwischen deliberation und emotionalisierung: Interaktionsstrukturen in sozialen Medien. In Medien und Öffentlichkeit (pp. 1–20). De Gruyter. https://doi.org/10.1515/9783110679885-007

Cornfield, M. (2022). A triangle of influence: Researching political power and social media in the wake of the 2020–21 U.S. succession crisis. In Political communication in real time (pp. 1–18). Edward Elgar. https://doi.org/10.4337/9781800377202.00008

Diez-Gracia, A., Sánchez-García, P., & Martín-Román, J. (2023). Polarización y discurso emocional de la agenda política en redes sociales. Revista Icono 14, 21(1), 1–24. https://doi.org/10.7195/ri14.v21i1.1922

Fernández Vallejo, A. M. (2018). Comunicar emociones en el discurso metapolítico de Twitter. The Observatory, 12(2), 1–18. https://doi.org/10.15847/obsOBS12320181214

Foster, M. D., & Rathlin, J. (2022). #MeToo as an “angry mob” or in search of meaning? Computers in Human Behavior Reports, 5, 100173. https://doi.org/10.1016/j.chbr.2022.100173

Garzón-Velandia, D. C., Barreto, I., & Sabucedo Cameselle, J. M. (2024). When political élites talk, and citizens reply: Affective polarization through time perspective and intergroup emotions. Preprint. https://doi.org/10.22541/au.171773485.52754046/v1

Hasell, A., Halversen, A., & Weeks, B. E. (2024). When social media attack: How exposure to political attacks on social media promotes anger and political cynicism. The International Journal of Press/Politics. Advance online publication. https://doi.org/10.1177/19401612231221806

Heaney, J. G. (2011). Emotions and power: Reconciling conceptual twins. Social Science Research Network. https://doi.org/10.2139/ssrn.1902934

Koschut, S. (2018). The power of (emotion) words. Journal of International Relations and Development, 21(3), 568–594. https://doi.org/10.1057/s41268-017-0086-0

Kuri Pineda, E. E. (2023). La dimensión emocional en el ejercicio del poder: Una discusión teórica. Intersticios Sociales, (26), 1–28. https://doi.org/10.55555/is.26.494

Lillqvist, E., Louhiala-Salminen, L., & Kankaanranta, A. (2016). Power relations in social media discourse. Discourse, Context & Media, 13, 1–10. https://doi.org/10.1016/j.dcm.2015.11.001

Manusov, V., & Compton, B. L. (2023). Pelosi, pointing, and power. Howard Journal of Communications, 34(2), 123–141. https://doi.org/10.1080/10646175.2023.2195059

Montero, S. (2024). Una democracia afectada. Revista Panamericana de Comunicación, 6(1), 1–20. https://doi.org/10.21555/rpc.v6i1.3018

Nartey, M., & Yu, Y. (2023). A discourse analytic study of #FixTheCountry on Ghanaian Twitter. Social Media + Society, 9(1), 1–13. https://doi.org/10.1177/20563051221147328

Orhan, E. B. (2023). Sosyal medyada siyasi manipülasyon. Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(1), 1–25. https://doi.org/10.54831/vanyyuiibfd.1360819

Padri, A. R. (2025). Psychopolitics on social media. Interdisciplinary Journal of Humanity, 4(3), 1–15. https://doi.org/10.58631/injurity.v4i3.1424

Schmid Mast, M., & Palese, T. (2019). What can we learn about others’ power from their emotional expressions? In Power and status (pp. 1–20). Springer. https://doi.org/10.1007/978-3-030-32968-6_10

Schöne, J., Parkinson, B., & Goldenberg, A. (2021). Negativity spreads more than positivity on Twitter. Political Psychology, 42(6), 1109–1132. https://doi.org/10.1007/s42761-021-00057-7

Sivek, S. C. (2020). Reasons of the heart: Political applications of emotion analytics. In The emotions industry (pp. 1–18). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-36525-7_6

Solovev, K., Drolsbach, C. P., Demirel, E., et al. (2025). TikTok rewards divisive political messaging during the 2025 German federal election. arXiv Preprint. https://doi.org/10.48550/arxiv.2509.10336

Stamkou, E., Van Kleef, G. A., Fischer, A. H., & Kret, M. E. (2016). Are the powerful really blind to the feelings of others? Personality and Social Psychology Bulletin, 42(6), 755–768. https://doi.org/10.1177/0146167216636632

Stark, L. (2020). Empires of feeling: Social media and emotive politics. In Digital politics (pp. 1–20). Routledge. https://doi.org/10.4324/9781003052272-15

van Kleef, G. A., & Lange, J. (2020). How hierarchy shapes our emotional lives. Current Opinion in Psychology, 33, 148–153. https://doi.org/10.1016/j.copsyc.2019.07.009

Voronov, M., & Jarvis, L. C. (2025). Emotions, institutions, and power. Oxford Research Encyclopedia of Business and Management. https://doi.org/10.1093/acrefore/9780190224851.013.475

Wang, M. J. (2023). Tweeting from left to right. Proceedings of the IEEE International Symposium on Parallel and Distributed Processing. https://doi.org/10.1109/ispa-bdcloud-socialcom-sustaincom59178.2023.00159

Downloads

Published

2025-05-30

How to Cite

Martahadi, F., & Alfalah, S. (2025). Relasi Kuasa dan Emosi Politik di Media Sosial: Sintesis Psikologi Sosial dan Kajian Wacana. PERSEPTIF: Jurnal Ilmu Sosial Dan Humaniora, 3(2), 77-85. https://doi.org/10.70716/perseptif.v3i2.439