Sope AS, Adhitya L, Sahari NA, Jamrud J. Building a Theoretical Model of Sustainable Marketing Strategies for MSMEs in West Muna, Indonesia: A Grounded Theory Study. J. Ekon. Manaj. Bis. [Internet]. 2026 Sep. 9 [cited 2026 Sep. 18];4(3):1214-30. Available from: https://journal.kalibra.or.id/index.php/emis/article/view/843