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Sandopart DPYAL. Between Illusion and Loyalty: Deconstructing Parasocial Relationships in Celebrity Endorsement on Fan Loyalty Using a Grounded Theory Approach. J. Ekon. Manaj. Bis. [Internet]. 2026 Apr. 30 [cited 2026 Oct. 14];4(2):73-87. Available from: https://journal.kalibra.or.id/index.php/emis/article/view/489