Timothy, W. and Aruan, D.T.H. (2026) “The Effect of the ‘Seduh Inspirasi’ Event Activation on Brand Loyalty and Purchase Intention: The Role of Brand Awareness and Brand Image of Kopi Kapal Api”, Jurnal Ekonomi, Manajemen, dan Bisnis, 4(3), pp. 1539–1550. doi:10.70716/emis.v4i3.740.