Rahmat, B., Suteja, J. and Suryana, P. (2026) “Exploring the Determinants of Customer Loyalty in OTC Drugs: Evidence from PT Phapros Tbk, Banten”, Jurnal Ekonomi, Manajemen, dan Bisnis, 4(2), pp. 738–751. doi:10.70716/emis.v4i2.568.