Sope, Akbar Saleh, Lucky Adhitya, Nur Alvi Sahari, and Jamrud Jamrud. 2026. “Building a Theoretical Model of Sustainable Marketing Strategies for MSMEs in West Muna, Indonesia: A Grounded Theory Study”. Jurnal Ekonomi, Manajemen, Dan Bisnis 4 (3): 1214-30. https://doi.org/10.70716/emis.v4i3.843.