SOPE, Akbar Saleh; ADHITYA, Lucky; SAHARI, Nur Alvi; JAMRUD, Jamrud. Building a Theoretical Model of Sustainable Marketing Strategies for MSMEs in West Muna, Indonesia: A Grounded Theory Study. Jurnal Ekonomi, Manajemen, dan Bisnis, [S. l.], v. 4, n. 3, p. 1214–1230, 2026. DOI: 10.70716/emis.v4i3.843. Disponível em: https://journal.kalibra.or.id/index.php/emis/article/view/843. Acesso em: 18 sep. 2026.