WAFI, Riza Aqil; FIRDAUS, Firdaus; PRIHARDI, Hendar; JUMAI, Jumai. From Fear to Sharing: How Digital Marketing Triggers FOMO and Customer Engagment to Drive E-WOM for Nike Shoes In Indonesia. Jurnal Ekonomi, Manajemen, dan Bisnis, [S. l.], v. 4, n. 3, p. 909–924, 2026. DOI: 10.70716/emis.v4i3.777. Disponível em: https://journal.kalibra.or.id/index.php/emis/article/view/777. Acesso em: 11 oct. 2026.