TIMOTHY, Wahyu; ARUAN, Daniel Tumpal Hamonangan. The Effect of the “Seduh Inspirasi” Event Activation on Brand Loyalty and Purchase Intention: The Role of Brand Awareness and Brand Image of Kopi Kapal Api. Jurnal Ekonomi, Manajemen, dan Bisnis, [S. l.], v. 4, n. 3, p. 1539–1550, 2026. DOI: 10.70716/emis.v4i3.740. Disponível em: https://journal.kalibra.or.id/index.php/emis/article/view/740. Acesso em: 14 oct. 2026.