ZAKI, Ahmad; KRISTIANI, Veronica Kireina Hana. Dinamika Social Commerce Industri Kecantikan: Content Marketing dan TikTok Live Streaming Memacu Keputusan Pembelian Gen Z Melalui Brand Awareness. Jurnal Ekonomi, Manajemen, dan Bisnis, [S. l.], v. 4, n. 2, p. 535–556, 2026. DOI: 10.70716/emis.v4i2.620. Disponível em: https://journal.kalibra.or.id/index.php/emis/article/view/620. Acesso em: 14 oct. 2026.