PANGGABEAN, Helena Louise; NOVIATY, Evi. Filling in Marketing Mix Gaps: A TCCM-Framework Based Systematic Literature Review. Jurnal Ekonomi, Manajemen, dan Bisnis, [S. l.], v. 4, n. 2, p. 752–772, 2026. DOI: 10.70716/emis.v4i2.590. Disponível em: https://journal.kalibra.or.id/index.php/emis/article/view/590. Acesso em: 14 oct. 2026.