SANDOPART, Dewa Putu Yohanes Agata L. Between Illusion and Loyalty: Deconstructing Parasocial Relationships in Celebrity Endorsement on Fan Loyalty Using a Grounded Theory Approach. Jurnal Ekonomi, Manajemen, dan Bisnis, [S. l.], v. 4, n. 2, p. 73–87, 2026. DOI: 10.70716/emis.v4i2.489. Disponível em: https://journal.kalibra.or.id/index.php/emis/article/view/489. Acesso em: 14 oct. 2026.