SANDOPART, Dewa Putu Yohanes Agata L. From Celebrity to Speculator – Retail Investor Experiences with Controversial Endorsements and Stock Price Dynamics in Indonesia’s Emerging Market. Jurnal Ekonomi, Manajemen, dan Bisnis, [S. l.], v. 4, n. 1, p. 64–72, 2026. DOI: 10.70716/emis.v4i1.484. Disponível em: https://journal.kalibra.or.id/index.php/emis/article/view/484. Acesso em: 14 oct. 2026.