Timothy, W.; Aruan, D. T. H. . The Effect of the “Seduh Inspirasi” Event Activation on Brand Loyalty and Purchase Intention: The Role of Brand Awareness and Brand Image of Kopi Kapal Api. J. Ekon. Manaj. Bis. 2026, 4 (3), 1539–1550. https://doi.org/10.70716/emis.v4i3.740.