[1]
Sope, A.S. et al. 2026. Building a Theoretical Model of Sustainable Marketing Strategies for MSMEs in West Muna, Indonesia: A Grounded Theory Study. Jurnal Ekonomi, Manajemen, dan Bisnis. 4, 3 (Sep. 2026), 1214–1230. DOI:https://doi.org/10.70716/emis.v4i3.843.