Wafi, R.A. et al. 2026. From Fear to Sharing: How Digital Marketing Triggers FOMO and Customer Engagment to Drive E-WOM for Nike Shoes In Indonesia. Jurnal Ekonomi, Manajemen, dan Bisnis. 4, 3 (Aug. 2026), 909–924. DOI:https://doi.org/10.70716/emis.v4i3.777.